You might have heard of the term SEO and if you are a web developer or you are just into technology and the web then you should probably learn about SEO. SEO stands for Search Engine Optimization and it is the process of increasing traffic to a site from search engines.
Confused how it works? For example, you sell herbal shampoo on your site and like everyone else you would want to get more customers. But, you can only get a certain amount of people to know about your site. And you don’t want to spend thousands of dollars on advertising your site. So, how do you get more visitors? It’s simple, when someone is interested in buying herbal shampoo, but he/she doesn’t know about a company or site that sells them, they would probably use a search engine like Google to search and find one.
People wouldn’t want to waste their time looking through all the search results. So, you would want to make sure that your site comes up at the top of the search result and like that the searcher would visit your site first. This is how you could get more visitors and some might actually be interested in your herbal shampoo and order a few of them. But, it’s not so easy to show up on top of all search results related to your range of products. There would be other sites that would also want to be on top.
How could you make sure that your site appears on top? Well it depends on which search engine you are targeting. But, the basic trick would be to make your site search engine friendly by using meta data, making sure that your site’s other pages can be easily accessed from the home-page and having valid codings.
Well the things I mentioned above are only the basic. There is a lot of other tricks and technologies for SEO, but there is also organic or natural and black hat or spamdexing SEO. Black hat SEO could get you on top of search results easily and maybe faster, but your site will get banned from the search engines at some point and may not appear on search engine results ever again. While organic SEO has no risks and will keep you on top for a longer period.
Today, thousands of sites are created daily and SEO could help you drive more traffic to your site. Then again SEO could be difficult and sometimes a risky process. Not everyone can get the skills.
Useful Links:
SEO Tips & Tricks – Check this out for some great discussion on SEO (from the basics to the advanced)